Bruce Ong

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The Mobile Internet's unique attributes make it very different from its sister, the World Wide Web. Lack of a keyboard, small display screen, and slow networks all contribute to the wireless Web's reputation of being difficult to get around. Furthermore, people's usage patterns on the wireless Web are also different - they rarely browse, the sessions are shorter, and they want to get the right information now instead of five minutes later. As more and more companies create services and content for the mobile Web, it's increasingly clear that the traditional way of typing the cumbersome URL will not work as an access method for people to get to these new mobile destinations. For the mobile Web, service providers may want to consider the following four new and sometimes conflicting requirements to make site access easy and intuitive for their mobile data subscribers: E... (more)